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Reasons to Use Instagram for Business

by Md Azharuddin

Instagram sees more than $7 billion expenditure on advertisement. This clarifies that brands are investing here. With over a billion monthly active users, it is a great place to increase your reach for business and other things. According to a study, 60 percent of the users on Instagram are here to search for new products. So that makes it suitable for setting up a business.

Top 8 Reasons to Use Instagram for Business

Instagram has over 25 million business accounts. Almost every business uses Instagram to leverage the cash flow and many other benefits.

Let’s have a look at the reasons that will compel you to use Instagram for your business growth.

01. Selling Products or Services Becomes Easier

With billions of users to explore, you can increase the reach of your products and services without any worry. Users are also looking for products, so it will be the perfect match if you are selling something that will help them. For that, you don’t need to be incredibly active on Instagram, just having a normal exposure does the trick.

02. You can partner with influencers

What Instagram brought for individual publicity was that it gave them a chance to become social figures based on their skills. This has helped the businesses to leverage their publicity and fame. Since they are digital influencers, their help will propel you towards a better business. You can tie up your products or services with these Instagram influencers to get better reach and trust for your business.

03. Drive traffic to your websites

The Instagram profile gives you the option to showcase your website URL in the bio. This helps in getting immense traffic on the website. If you can gain more than 10 thousand followers, you can directly use link forwarding in your Instagram story. So it’s an excellent deal where you will be able to drive traffic that can help you in turning leads into potential customers. Many gift shops, cake shops, and other businesses use this to drive traffic to the website where the actual shopping occurs.

04. Instagram builds trust among customers

Instagram is the face of trust now. A verified Instagram account signals that you are genuine. Also, when regularly done, the information and updates will lead to a conversation with the customers, which will help you in finding the balance and helping them in finding the right product. This builds trust. Trust is visibility gained through the right means. When customers know that your business is highly valuable, they will start spreading the word.

05. Hashtags can increase your visibility

One of the best things that micro-blogging platforms like Instagram and Twitter brought was hashtags. Hashtags are nothing special but small keywords related to the specific niche. People use them to find the collective posts or ideas related to that. Hashtags come in abundance, and businesses are using their exclusive hashtags to leverage the benefit of social fame. Hashtags make it easier for new customers to find you and attract new customers. For example, if you are selling Christmas products, using #christmas in your posts will attract customers looking for Christmas merchandise.

06. You can find new ways to get creative

Now, Instagram has so many options that you can’t get enough of that. Stories, streaks, posts, reels, IGTV, and more are there. Businesses use everything to get the best out of them. Creativity is all about making new connections that will help the business grow exponentially. You can be creative in terms of stories and reels incredibly.

07. Engage with the audience easily

Instagram is a private and one-to-one conversation with your users. Using Instagram, it becomes easier to engage with the audience easily without worrying about the third party in between. Using Instagram messenger, you can interact with them and more. So this makes engagement and thus potential conversion of leads to customers easily.

08. Find New Audience with Instagram Advertisement

As we told you earlier, more than $7 billion are spent every year on Instagram ads. And these ads are looked upon by millions of users. Think about the percentage of exposure. This is the ratio on which business owners on Instagram play a lot. The Instagram advertisement brings so much to the business that you can’t fathom.


Digital marketing can help you in growing your business on Instagram business. Need more information and help? Come to ITinfo digital, the number one place to get the right resource to grow your business on Instagram. We provide specific content creators and advertisement assistants to make your presence on Instagram known so that you can get organic growth in followers and thus more customers. Instagram can be used with the right means if you know the tricks, and ITinfo digital provides you with that in the right manner.

Md Azharuddin

I am a Digital Marketing Strategist with 14+ Years of Experience. I can help you build your marketing campaigns and grow your business online.

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